NEW DELHI: Four new outlets of “Tribes India” in prime locations in New Delhi were virtually inaugurated by Bhaskar Khulbe, Advisor to the Prime Minister on Tuesday. To help the tribal artisans and forest dwellers cope with these unprecedented times, and as a part of its ongoing initiatives to promote the livelihood of the tribal artisans through marketing and provide support to tribal produce and products, TRIFED is expanding its retail operations across the country.
Addressing at the inauguration of the New Moti Bagh Tribes India outlet, Bhaskar Khulbe says, “I am happy that TRIFED is continuing its efforts to better the lives of the tribal people and enable them to get better access to larger markets, especially during these times when the pandemic is impacting their income and livelihoods. It is a momentous and joyous occasion since “Janjatiya Jeevika” is getting into enterprise mode. He also appreciated efforts of TRIFED to promote tribal products abroad through embassies.”
The four showrooms will showcase the best of authentic tribal handicrafts and handlooms from traditions such as Maheshwari, Pochampally, Chanderi, Bagh from across all the states of India, and also feature natural, organic produce and products Van Dhan essentials and immunity boosters such as organic grains, spices, herbal teas, besides exquisite bell and metal work items.
Categorised into attractive segments, there are dedicated counters for textiles, sarees and stoles such as Bagh print, readymade garments for men, women and children, exquisite tribal jewellery, metal work, iron items, pottery paintings, Van Dhan natural produce in this large store.